API AJET Logo ButtonQ: Was the map of Japan intentionally placed upside down?

A: Yes, the map was intentionally placed upside-down. It was visually appealing, and it represents looking at Japan from a different perspective with the idea that we may have been looking at it from the wrong direction all along, while simultaneously saying that we’re aiming to turn things around. The red and blue creates a false 3D effect, which symbolizes having multiple dimensions. And the yellow is to take over the stereotypical skin color associated with Asians in the west. ◆

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